South African Government's COVID-19 Information Page

About AIDA

A powerful brand name

For years AÏDA has been at the forefront of Real Estate services in South Africa. Named after its founder AÏDA Geffen, AÏDA has been delivering quality products and services to members and consumers alike since 1958. When homebuyers and sellers think real estate, they think of the AÏDA brand, a Real Estate Group most likely to service their homeownership needs.


AÏDA’s Corporate Values

To be the acknowledged and trusted real estate brand in South Africa.

Company Values

  •    To offer a professional service which will add value and peace of mind when buying property.
  •    To ensure optimal integrity through the provision of honest business practice.
  •    To be unique and passionate in the way we are contributing towards the lives of our clients.
  •    To constantly exceed the expectations of our clients.
  •    To make the dream of owning property a reality.

Marketing, promotion, advertising and public relations

The Aïda brand utilises an effective combination of print media, internet, social media and outdoor advertising to ensure that its message reaches across South Africa. Advertorials in publications including ‘The Property Professional’, "Money' magazine (City Press) and news articles in several of the daily and online newspapers ensure a wide audience is reached both domestically and abroad. Aïda is also proud to be a Corporate Ambassador of the South African National Blood Services.

Values and culture

We will conduct our business, and influence our business partners to conduct their businesses, with integrity, enthusiasm, confidence, responsibility, accountability, transparency, commitment, persistence, care, respect and empathy.