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About AIDA Hermanus

A powerful brand name

AIDA Onrus has been active in the Hermanus, Onrus, Vermont, Sandbaai, Fisherhaven and Hemel-en-Aarde areas for the past 23 years. Deon and Aurelia Esterhuyse started the business as an AIDA satellite office and bought the franchise a few years later. There is a friendly and homely atmosphere in the office and an obvious camaraderie among the team which includes Lirene van Zyl for residential properties, Basie Oelofsen for the Negester Retirement Village, Koos Roelofse for commercial properties and Petro Grenz as office administrator. The cornerstone of AIDA’s continued success is trust, integrity and professional service by well trained, registered agents. Buyers and sellers are assured of friendly and professional service which also includes caring after sales service.


AÏDA’s Corporate Values

To be the acknowledged and trusted real estate brand in South Africa.

Company Values

  •    To offer a professional service which will add value and peace of mind when buying property.
  •    To ensure optimal integrity through the provision of honest business practice.
  •    To be unique and passionate in the way we are contributing towards the lives of our clients.
  •    To constantly exceed the expectations of our clients.
  •    To make the dream of owning property a reality.

Marketing, promotion, advertising and public relations

The Aïda brand utilises an effective combination of print media, internet, social media and outdoor advertising to ensure that its message reaches across South Africa. Advertorials in publications including ‘The Property Professional’, "Money' magazine (City Press) and news articles in several of the daily and online newspapers ensure a wide audience is reached both domestically and abroad. Aïda is also proud to be a Corporate Ambassador of the South African National Blood Services.

Values and culture

We will conduct our business, and influence our business partners to conduct their businesses, with integrity, enthusiasm, confidence, responsibility, accountability, transparency, commitment, persistence, care, respect and empathy.