Aida launches a red-blooded campaign

23 September 2009

Making full use of its distinctive red and white branding, real estate group Aida has launched a national blood donation campaign in partnership with the SA National Blood Service.

“Donated blood is a lifesaver for many accident victims and people with serious diseases,” says Aida CEO Young Carr, “and the purpose of this campaign is firstly to get all our agents, business partners and clients to become donors.

“In addition Aida branches and staff around the country will for the next year be rolling up their sleeves to publicise and assist with blood donation drives at local shopping centres, schools, colleges and other venues as well as their own premises.”

The campaign kicked off at Aida head office earlier this month and, says Carr, Aida branches will now each “adopt” a blood donation centre in their respective area or form a partnership with a mobile blood unit to get the campaign moving nationally.

They will arrange publicity for local blood drives and set up SMS campaigns to keep blood donors informed of dates and venues. More information will be published on an ongoing basis on the Aida website www.aida.co.za and that of the SANBS, www.sanbs.org.za.

“We are firstly hoping to make a material difference to the blood supplies available during the upcoming festive season,” says Carr, “as there is usually a shortage during these holidays, but we are also committed to continuing the campaign next year.”

*Potential donors can also call the SANBS infoline on 0800 11 9031 to find out where and when they can give blood.

Issued by Aida National Franchises
Aida head office: 012 682 9600
Contact: Young Carr

Listen to article